Are you among those who worry about where their products come from? So you prefer to shell out an extra buck for fair trade coffee instead of a regular cup of joe. You look for the Fairtrade certification when you buy clothes. But what about your phone? Fairphone, an Amsterdam-headquartered company, is selling phones on the premise that they are made from conflict-free minerals. Is that a compelling proposition for customers? Will they pick an ethically produced phone over an iPhone which has greater functionality, more aspiration value and a style quotient?
In the year 2002, C.K. Prahalad and Stuart Hart published a groundbreaking article in Strategy+Business magazine that introduced to the world the idea of the Bottom of the Pyramid (BOP). The idea, which says that the poor present a vast untapped business opportunity, and if companies serve the poor, they can help eradicate poverty and […]
Organization behavior expert and Stanford Professor Jeffrey Pfeffer on the poor state of human sustainability in organizations In a career spanning more than four decades, there is one thing that Jeffrey Pfeffer has never done—mince words and sugarcoat advice. Pfeffer, the Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate […]
Chemical companies often run the risk of being associated with environmental degradation and pollution. BASF is conscious of such concerns and that’s why it has adopted a sophisticated strategy to ensure sustainable development. For BASF, sustainability is a concept that runs throughout the lifecycle of a product. The company views sustainable development not just as […]