Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and lessons from local brands.
The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image and also retention policies.
CCTV’s recent report examining Starbucks prices in China has created a storm in a coffee cup. Are the concerns cited by CCTV valid? Much has been made of a CCTV report concerning the high price of a cup of Starbucks coffee in China. CCTV-13, one of China’s state-sponsored television stations, ran a report on October […]
For thousands of years, the teahouse has served as the quintessential hangout for the people of China, starting from the Tang Dynasty and continuing through to the late 20th century. However, the younger generation has embraced coffee as the new tea and Starbucks is now the destination of choice. With China’s rapid rise and newfound […]