Companies are abandoning the age-old tradition of the annual performance review. What can possibly replace it
In China, LinkedIn is offering its tried and tested formula of professional networking with some unique twists.
Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and lessons from local brands.
Chinese smartphone company OnePlus has received many accolades in the global market. Can it recreate the same magic in China?
Social media can be a great tool for marketing in the moment. Also the worst.
As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.
The China statistics you need to know: from data on growth in R&D spending to flagging automobile sales and China’s precious metal exports.
Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.
Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about better customer segmentation and targeting. Facebook’s social experiment, where about 700,000 users’ news feeds were secretly controlled to prioritize “sad” or “happy” status updates, is viewed by many as an unethical—and potentially illegal—manipulation. While Sheryl Sandberg, the […]
Why do some products and technologies take off while others don’t? Why did iPhones become such a rage overnight, while some much hyped (and technologically sound) releases, such as Sony’s Blu-Ray discs, bombed in the market? The diffusion of innovation, or the likelihood and speed at which innovations and technologies spread, is a tricky science. There […]