Over the past couple decades, we have been told over and over again that the most important sources for job information are weak ties—in other words, acquaintances. But now we have an embarrassment of riches in terms of the tools and platforms available to us. It’s more information than we can ever take in, and we have a vast number of connections with people—connections that are often very vague and shallow. So knowing how to make the most of online networks has become increasingly difficult, even as it has become more important.
Companies are abandoning the age-old tradition of the annual performance review. What can possibly replace it
In China, LinkedIn is offering its tried and tested formula of professional networking with some unique twists.
Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and lessons from local brands.
Chinese smartphone company OnePlus has received many accolades in the global market. Can it recreate the same magic in China?
Social media can be a great tool for marketing in the moment. Also the worst.
As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.
The China statistics you need to know: from data on growth in R&D spending to flagging automobile sales and China’s precious metal exports.
Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.
Facebook’s social experiment has angered many. But the social network may have learnt a thing or two about better customer segmentation and targeting. Facebook’s social experiment, where about 700,000 users’ news feeds were secretly controlled to prioritize “sad” or “happy” status updates, is viewed by many as an unethical—and potentially illegal—manipulation. While Sheryl Sandberg, the […]