Xiaomi, once the most popular smartphone vendor in China, is showing signs of decline. Back in the day, Xiaomi broke the mold by offering a feature-rich phone at an impossibly low price point. Its unique marketing strategy and business model helped it to break online sales records. But soon others started copying Xiaomi’s strategy and the novelty wore off. The company has been slow to innovate. For phone buyers, Xiaomi ended up being a low-end phone: once they had enough money, they would upgrade to an Apple or Samsung. Today Xiaomi is quickly diversifying from phones to rice cookers and drones. But is that enough to come back to relevance?
Can China become a global leader in the Internet of Things?
Several companies—from tech giants like Alibaba to durables manufacturers like Haier—are betting big on the Smart Home market in China. Who’s doing what?
Smart Home technologies are out to change the way we live and make our life more efficient.
Zhao Jihong, President of the Hangzhou-based high-end kitchen appliance maker Robam, believes that the future belongs to smart appliances.
By keeping start-up ShenQi at arm’s length, parent company Lenovo is hoping to get ahead of nimble rivals in the Chinese smartphone industry. An interview with CEO Chen Xudong.