Baidu, China’s largest internet search engine, is having a hard time after a college student named Wei Zexi died after mistaking an advertisement on Baidu for an experimental cancer treatment for medically reliable information. Baidu was then accused of being “unethical”, failing to clearly delineate paid advertisements from search results. Months later, the Nasdaq listed company reported its worst quarterly earnings. With the increased competition from domestic players like Tencent and Alibaba and the downward pressure on online advertising, which contributes to over 90% of Baidu’s revenue, it is crucial for Baidu to diversify its business.
Chinese search engine lightweight, Sogou, has recently garnered industry-wide attention and sparked rumors of a takeover by heavyweight Baidu. What’s all the fuss about? Sogou, literally translated as “Search Dog”, is one of China’s largest search engines with approximately 400 million active users. The search engine couples unique Chinese language keyword input software with a […]