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BMW China: Foot to the Floor

July 1, 2015 By Neelima Mahajan

BMW China: Foot to the Floor

BMW China President and CEO Karsten Engel on how China became the company’s largest market globally, and how things are shaping up in the ‘New Normal’.

Filed Under: All Articles, Automobile Industry, Best Practice, Branding, C-Suite Interview, Conversations, ExpertSpeak, Know China, Marketing Tagged With: BMW, Car Dealerships, EV, Lower-Tier Cities, MNC Strategy in China, Slider

The Going Gets Tough for MNCs in China

August 20, 2014 By Neelima Mahajan and Major Tian

The Going Gets Tough for MNCs in China

A combination of factors such as a slowing Chinese economy, rising costs, lethal competition and increased government scrutiny are changing the dynamics of business for MNCs in China. How should they cope? In the past three decades, China was the place to be for multinational companies (MNCs): a cheap labor force, effective infrastructure and an increasingly […]

Filed Under: All Articles, Best Practice, China, Chinese Economy, Connections, Finance, Multinationals in China, Strategy, Talent, Videos Tagged With: Baidu, Branding, Chinese Market, Economic Growth, Google, Government Control, Huawei, Human Resources, Li Ning, MNC Strategy in China, Slider, State Owned Enterprises

In China’s Cosmetics Market Beauty is Pocket Deep

May 8, 2014 By Jill Petzinger

In China’s Cosmetics Market Beauty is Pocket Deep

In China’s increasingly competitive cosmetics market who will come out ahead and who should re-evaluate?  Stepping into the cosmetics section of any Shanghai-based department store means entering a brightly lit wonderland of shiny displays, impossi­bly beautiful faces plastered on the wall, and a barrage of demonstrations. Groups of young, fashionable girls cluster around the stands, trying […]

Filed Under: All Articles, Best Practice, Branding, Connections, Consumers, Infographics, Marketing, Multinationals in China, Strategy Tagged With: Branding, Chinese Market, Consumers, Cosmetics, Garnier, Industry, L'Oreal, MNC Strategy in China, MNCs, Online Shopping, P&G, Revlon, Slider, Taobao

3M Company: In China for China

February 13, 2014 By Neelima Mahajan

3M Company: In China for China

Francis Hu, COO and CFO at 3M China, talks about the company’s ‘location management’ strategy and the opportunity in China’s push towards domestic consumption.  The 3M Company, the American multinational giant that gave the world Post-it Notes and the Scotch-Brite scouring pads (and also adhesive tapes for Frank Gehry’s iconic Walt Disney Concert Hall in […]

Filed Under: All Articles, Best Practice, C-Suite Interview, China, Connections, Conversations, Globalization, Management, Strategy Tagged With: 3M, Beijing, Business Strategy, Consumers, Management, MNC Strategy in China, MNCs, Slider

China’s Fourth-Tier Cities: The Road Less Worn

February 18, 2013 By Berken Byrne

China’s Fourth-Tier Cities: The Road Less Worn

China’s fourth-tier consumer markets come into their own. If you travel to China’s poorest fourth-tier-cities such as Jiangsu Province’s Taixing in the hope of leaving behind the international brands that dominate the major coastal cities, then you will be disappointed. The familiar grin of KFC’s iconic Colonel Sanders is there to greet you outside the […]

Filed Under: All Articles, Best Practice, China, Chinese Economy, Demographics, Know China, Marketing, Retail Tagged With: #Fourth-Tier Cities, #Philips, Apple, KFC, MNC Strategy in China, MNCs, Multinational Company, Slider

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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