Chinese consumers have changed faster than consumers in probably any other market. Increasing exposure to international media and social media is changing the expectations of Chinese consumers. On top of that, the broad economic slowdown and brand saturation in China has ratcheted up competition to new levels as the days of easy money disappear. For both multinationals and Chinese companies, the changing market dynamics present challenges they have never seen before. In this interview, Torben Pheiffer, Managing Director of SapientNitro, China, explains how companies need to adapt their branding strategies.
As China’s tech giants expand and diversify, a new era of digital conglomerates is dawning.
As China’s economy matures, the leaders are trying to move manufacturing up the value chain with the Made in China 2025 plan.
With the Made in China 2025 plan, the government is trying to give the manufacturing sector a major boost. A look at the sectors that will get a fillip.
A quick guide to some of the hottest topics that came up during the 2015 Lianghui, the two annual meetings that set the agenda for the Chinese economy.
Politics can often be a deal breaker in business between India and China. But now that might change due to changes in both economies.
Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands. Lenovo. Baidu. Alibaba. Huawei. Haier. Tencent. These are just some of the Chinese companies that have seen phenomenal growth over the past decade or so. But how many Chinese companies have really […]
Maybe not so soon… but the tech scene in China is big—and getting bigger. For the past 40 years, Silicon Valley has been to the digital revolution what Detroit was to the automotive revolution–or Manchester to the first industrial revolution, for that matter. But will it last? A growing number of technology executives now believe […]
Patrick Horgan, Regional Director, North-East Asia, on how Rolls-Royce diversified in China. Unknown to many, China’s engagement with Rolls-Royce, the iconic British multinational company, goes back nearly a century. In 1919 the first airmail service between Beijing and Tianjin was powered by Rolls-Royce engines on a Handley Page aircraft. In 1963, Rolls-Royce sold Dart engines […]
China is the world’s largest smartphone user market and, according to Techweb, by December 2012 the percentage of users in China accessing the internet from mobile platforms reached 74.9%. At 420 million users this is a huge opportunity for advertisers to access their customers constantly and more directly than ever before via mobile advertising. But […]