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Yum! Brands in China: Colonel Sanders’ Recipe Gone Wrong

April 3, 2013 By Angela Doland

Have Chinese consumers lost their appetite for Yum! Brands? The KFC in the food court at Shang­hai’s New World Department store has seen better days. The yellow stuffing of a dingy vinyl booth has bro­ken free of its casing, and someone has patched it with tape. A stool is minus its seat, and faded promotional […]

Filed Under: All Articles, Best Practice, Branding, Consumers, Demographics, Know China, Management, Retail, Strategy, Supply Chain Tagged With: Burger King, East Dawning, Fast Food, Fast Food in China, KFC, Little Sheep, Pepsico, Pizza Hut, Real Kung Fu, Slider, Yum!, Yum! Brands

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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