Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.
A combination of factors such as a slowing Chinese economy, rising costs, lethal competition and increased government scrutiny are changing the dynamics of business for MNCs in China. How should they cope? In the past three decades, China was the place to be for multinational companies (MNCs): a cheap labor force, effective infrastructure and an increasingly […]
This week, China industrial production figures revealed a slower growth from last year; Lenovo and Tencent reported profits while sportswear manufacturer Li-Ning suffered yet another battering; and Alibaba restructured its relationship with Alipay. The Macro Picture China’s GDP growth bounced back to the target rate of 7.5% in the second quarter, but newly released data […]
Can Chinese sportswear brand Li-Ning overcome its past mistakes? In the 2008 Beijing Olympics, legendary Chinese gymnast Li Ning epitomized the image of a powerful, rising China when he soared across the Bird’s Nest in one of the Olympics’ arguably most unforgettable moments. The image of a rising China did not just end there, for […]
You are invited to download the September 2013 issue of CKGSB Magazine. It features articles and interviews like: COVER STORY: The End of Exports?: As China pushes to become an economy based on consumption, what happens to exports? SNAPSHOT: China’s Urban Layers: An infographic showing the different phases and facets of China’s urbanization story. CHINA INSIGHT: Bolshie in […]