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John Little: The man behind marketing science

October 19, 2012 By Zhang Kaifu

John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management Science at MIT’s Sloan School of Management, is widely regarded as the founding father of marketing science. While he began his career in the field of operations research almost five decades ago, he eventually branched […]

Filed Under: All Articles, Best Practice, Conversations, Marketing, Q&A, Videos Tagged With: John Little, Marketing, Marketing Models, Marketing Science

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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