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Marketing in the Moment

June 10, 2015 By Li Hui

Social media can be a great tool for marketing in the moment. Also the worst.

Filed Under: All Articles, Best Practice, Branding, Marketing Tagged With: Branding, Infiniti, JD.com, Lei Jun, Marketing Strategy, Meizu, Slider, Social Media, Twitter, Weibo, Xiaomi

Infiniti China: Taking On the Country’s Luxury Car Market

September 10, 2014 By Neelima Mahajan and Major Tian

Infiniti, a relatively new entrant in China’s luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD, Infiniti China, talks of the company’s China strategy, competition with the German car makers, and the need to become a ‘social topic’ in China.

Filed Under: All Articles, Automobile Industry, Best Practice, Branding, C-Suite Interview, Conversations, Know China, Manufacturing, Marketing, Strategy, Videos Tagged With: Automobiles, BMW, Chinese Car Market, Daniel Kirchert, Infiniti, Localization, Marketing Strategy, Nissan, Slider, Sponsorship, Video Interview

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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