Chinese consumers have changed faster than consumers in probably any other market. Increasing exposure to international media and social media is changing the expectations of Chinese consumers. On top of that, the broad economic slowdown and brand saturation in China has ratcheted up competition to new levels as the days of easy money disappear. For both multinationals and Chinese companies, the changing market dynamics present challenges they have never seen before. In this interview, Torben Pheiffer, Managing Director of SapientNitro, China, explains how companies need to adapt their branding strategies.
Companies that have spent months being feted by the media don’t tend to revise down their sales target, but in March Chinese smartphone maker Xiaomi did just that—from 100 million units set in December 2014 to 80-100 million. Rival Chinese brand Huawei overtook Xiaomi in the third quarter as China’s top smartphone vendor. It’s a reality check for the upstart vendor, which soared to fame and a $45 billion valuation in less than five years as China’s first-time smartphone buyers snapped up handsets at a furious rate. But Xiaomi isn’t the only one hurting from the smartphone market slowdown in China.
Chinese smartphone company OnePlus has received many accolades in the global market. Can it recreate the same magic in China?
Xiaomi was officially crowned the world’s third-largest smartphone maker but news of Lenovo completing its buyout of Motorola Mobility is clouding the verdict; and meanwhile Alibaba’s share price touched new highs.
Allen Wu, chip designer ARMʼs Greater China President, on how the company is navigating Chinaʼs increasingly treacherous environment for foreign companies.
Will India’s new Prime Minister Narendra Modi change India-China business relations?
China is not known to be an innovative economy, but Shaun Rein, author of The End of Copycat China, believes that will change sooner than we know. Can you name one innovative project, one innovative change, or one innovative product that has come out of China? That was a challenge posed by US Vice-President Joe Biden, […]
A combination of factors such as a slowing Chinese economy, rising costs, lethal competition and increased government scrutiny are changing the dynamics of business for MNCs in China. How should they cope? In the past three decades, China was the place to be for multinational companies (MNCs): a cheap labor force, effective infrastructure and an increasingly […]
Joel Backaler, author of China Goes West, talks of the globalization of Chinese companies and whether or not the West needs to be wary of them. Chinese companies are globalizing at an unprecedented rate. While Lenovo is now the world’s largest PC maker, Haier is the world’s largest consumer appliance manufacturer. Huawei has been giving […]
The week that was: Transformers raked in the riches in China; Chinese brands stole market share from global brands; Tencent picked up a stake in China’s Craigslist 58.com; and the exchange rate for the RMB was further liberalized. Transformers in China: Age of Prosperity Michael Bay’s latest movie doesn’t have the apocalyptic undertones in China […]