Are you among those who worry about where their products come from? So you prefer to shell out an extra buck for fair trade coffee instead of a regular cup of joe. You look for the Fairtrade certification when you buy clothes. But what about your phone? Fairphone, an Amsterdam-headquartered company, is selling phones on the premise that they are made from conflict-free minerals. Is that a compelling proposition for customers? Will they pick an ethically produced phone over an iPhone which has greater functionality, more aspiration value and a style quotient?