What makes Chinese consumers tick? That’s the question Chris Reitermann, CEO of Ogilvy China, has been puzzling over for the last two decades. Reitermann began his career at advertising giant Ogilvy & Mather in the 1990s, moving to Beijing in 2000 to set up the digital agency OgilvyInteractive. Since then, he has risen to head up the company’s entire operations in China. In this interview, he discusses the dramatic changes that have taken place in Chinese advertising during his time here, why China has much to learn from India on running a great campaign, and what the industry may look like by 2027.
Making Sense of the Chinese Consumer Revolution
Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and lessons from local brands.
CKGSB Knowledge Winter 2014 Issue: China Embraces the Sharing Economy
The sharing economy has threatened traditional industries in the West in the last few years. Now it’s gaining a foothold in China.
Tom Doctoroff on Marketing in the Digital Era
Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.
Mad Men 3.0: Advertising in the digital age in China
What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the rich thump of a large drum, the camera panning across the Chinese mountainside surrounding the Great Wall at sunrise. All at once a vibrant red flag waves, and little by little the viewer glimpses acrobatic […]
The Thinker Interview with Philip Kotler, the Father of Marketing
An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, is widely regarded as the Father of Modern Marketing. He trained as an economist at the University of Chicago, learning from the legendary Milton Friedman. He […]
Digital Marketing and China’s Expanding Internet: Innovation, Copycats and Creativity in China’s Tech Industry
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]
Digital Marketing and China’s Expanding Internet: WeChat: China’s Wonder-Mobile App
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]
Digital Marketing and China’s Expanding Internet: Location-Based Services and the Mobile Internet
In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]
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