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The Secrets of Successful Digital Marketing in China

September 3, 2019 By Mable-Ann Chang

Arnold Ma, CEO of Europe’s first Anglo-Chinese digital marketing agency Qumin, explains how Chinese culture should always be at the center of China marketing strategies.

Filed Under: All Articles, China, Digital Economy, Marketing Tagged With: Business Strategy, Digital Marketing

Mad Men in the Middle Kingdom: An Interview with the CEO of Ogilvy China

March 12, 2018 By Mei Xinlei

What makes Chinese consumers tick? That’s the question Chris Reitermann, CEO of Ogilvy China, has been puzzling over for the last two decades. Reitermann began his career at advertising giant Ogilvy & Mather in the 1990s, moving to Beijing in 2000 to set up the digital agency OgilvyInteractive. Since then, he has risen to head up the company’s entire operations in China. In this interview, he discusses the dramatic changes that have taken place in Chinese advertising during his time here, why China has much to learn from India on running a great campaign, and what the industry may look like by 2027.

Filed Under: All Articles, Best Practice, C-Suite Interview, Chinese Economy, Conversations, Marketing Tagged With: Advertising, Digital Marketing, Public Relations

Making Sense of the Chinese Consumer Revolution

July 2, 2015 By Chris Russell

Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and lessons from local brands.

Filed Under: All Articles, Best Practice, Consumers, Digital Economy, Know China, Marketing Tagged With: Brand Loyalty, Chinese Consumers, Consumer Behavior, Digital Marketing, Luxury, Slider, Social Media, Starbucks, Taobao, Tmall

CKGSB Knowledge Winter 2014 Issue: China Embraces the Sharing Economy

December 2, 2014 By CKGSB Knowledge

The sharing economy has threatened traditional industries in the West in the last few years. Now it’s gaining a foothold in China.

Filed Under: All Articles, Best Practice, C-Suite Interview, Conversations, Digital Economy, ExpertSpeak, Innovation, Know China, Manufacturing, Marketing, Real Estate, Technology Tagged With: Alibaba, Amazon, CKGSB Knowledge, Digital Marketing, Gary Hamel, Innovation, Manufacturing, Property, Shanghai FTZ, Sharing Economy, Slider, Tesla

Tom Doctoroff on Marketing in the Digital Era

November 26, 2014 By Neelima Mahajan

Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.

Filed Under: All Articles, Best Practice, Branding, C-Suite Interview, Consumers, Conversations, Digital Economy, Marketing, Strategy Tagged With: Apple, BMW, Brand Loyalty, Digital Marketing, Li Ning, Slider, Social Media, Twitter

Mad Men 3.0: Advertising in the digital age in China

October 10, 2013 By Suzanne Edwards

  What will define China’s advertising in the digital age? The scene begins with a guttural male yell and the rich thump of a large drum, the camera panning across the Chinese mountainside surrounding the Great Wall at sunrise. All at once a vibrant red flag waves, and little by little the viewer glimpses acrobatic […]

Filed Under: All Articles, Best Practice, Branding, China, Creativity, Digital Economy Tagged With: Advertising, Digital Marketing, Slider

The Thinker Interview with Philip Kotler, the Father of Marketing

October 8, 2013 By Neelima Mahajan

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, is widely regarded as the Father of Modern Marketing. He trained as an economist at the University of Chicago, learning from the legendary Milton Friedman. He […]

Filed Under: All Articles, Best Practice, Branding, Consumers, Conversations, Digital Economy, ExpertSpeak, Management, Marketing, The Thinker Interview Tagged With: Digital Marketing, Marketing Mix, Marketing Models, Slider

Digital Marketing and China’s Expanding Internet: Innovation, Copycats and Creativity in China’s Tech Industry

June 13, 2013 By CKGSB Knowledge

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]

Filed Under: All Articles, Best Practice, China, Digital Economy, Digital Marketing Series, eCommerce, Innovation, Intellectual Property, Technology, Videos Tagged With: Alibaba, Digital Marketing, Intellectual Property, IP, Shanzhai, Sina, Slider, Tencent, WeChat

Digital Marketing and China’s Expanding Internet: WeChat: China’s Wonder-Mobile App

June 11, 2013 By CKGSB Knowledge

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]

Filed Under: All Articles, Best Practice, China, Digital Economy, Digital Marketing Series, eCommerce, Innovation, Technology, Videos Tagged With: Alibaba, Baidu, Digital Marketing, Mobile App, Mobile Apps, Sina, Slider, Tencent, WeChat, Weixin

Digital Marketing and China’s Expanding Internet: Location-Based Services and the Mobile Internet

June 6, 2013 By CKGSB Knowledge

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million mark, signaling a tectonic shift towards mobile internet usage. Despite strict censorship controls on internet content in China, social media has caught on with unprecedented momentum. Established Twitter-like platforms such as Sina Weibo and Tencent […]

Filed Under: All Articles, Best Practice, Digital Economy, Digital Marketing Series, eCommerce, Innovation, Intellectual Property, Marketing, Supply Chain, Technology, Videos Tagged With: Alibaba, Apps, Digital Marketing, E-Commerce, eBay, Internet, Mobile Advertising, Mobile App, Mobile Internet, Sina Weibo, Slider, Taobao, WeChat, Weibo, Weixin

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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