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Can Shanghai Tang Become the definitive Chinese luxury brand?

April 9, 2013 By Ambika Behal

  What luxury clothing retailer Shanghai Tang’s ascent means for made-in-China luxury brands that play up their Chinese identity. Nestled in a three-storied building on Hong Kong’s hip Duddell Street is Chinese luxury clothing retailer Shanghai Tang’s 1,400 square meter flagship store, the largest it has globally. ‘Shanghai Tang Mansion’ as this store is called is, in […]

Filed Under: All Articles, Best Practice, Branding, Consumers, Creativity, Culture, Know China, Management, Retail, Society Tagged With: Branding, Chinese Luxury Brands, David Tang, Luxury Brands, Luxury Goods, Made in China, Richemont, Shanghai Tang, Slider

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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