“Sustainability is one of those issues that I am very passionate in, it is linked to my beliefs,” says Zhang Huaying, Coca-Cola’s VP for Sustainability in the Greater China, Korea region. She has been tasked with integrating the company’s Corporate Social Responsibility plans into day-to-day operations, taking it beyond just PR concerns. But how exactly does this work? And how is Coca-Cola’s CSR program structured differently to most companies? In this interview, Zhang talks to CKGSB Knowledge on how Coca-Cola practically implements sustainability programs in China, whether the issue is water sustainability or financial arrangements for helping out with responses to natural disasters.
While international corporate social responsibility (CSR) platforms have provided companies a list of standards in economic, legal, ethical and philanthropic areas, implementing them in real-life situations can still be a challenge, especially for global companies operating across cultures. Issues between corporations like Apple or Wal-Mart and their Chinese suppliers over working conditions and wages are […]
Chinese companies going global have key projects in developing nations, yet they often pay scant attention to corporate social responsibility (CSR) guidelines. For future success, CSR is indispensable. China has attracted a large amount of inward foreign direct investment (FDI) for the past decade or so, and in the recent past it has started to […]