In the past two decades, coffee has been making significant in-roads in China. Although it might not be a staple for workday breakfast yet, for young people in urban areas, it has become a status symbol and something that says about their style and taste. Coffee, says Esteban Liang, Managing Director of Costa, Asia, is an “affordable luxury.” In the interview with Liang, he discusses how coffee became so popular and what Costa Coffee has experienced in the Middle Kingdom so far. Attempting to ride the middle-class wave, Costa aims at becoming a “strong number two” in China with better environment, product and service.
A look at the China data that you should care about. From China’s burgeoning commodity exports to the changing profile of migrant workers. Also, a look at the apps that are gaining traction in this vibrant tech market and some good news there for caffeine addicts. Now, let’s reach out for that latte! (All the data pertains to the […]
For thousands of years, the teahouse has served as the quintessential hangout for the people of China, starting from the Tang Dynasty and continuing through to the late 20th century. However, the younger generation has embraced coffee as the new tea and Starbucks is now the destination of choice. With China’s rapid rise and newfound […]