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Will you pay more for fair trade coffee?

April 22, 2014 By Neelima Mahajan

Will you pay more for fair trade coffee?

Awareness about socially responsible products is increasing, but are consumers willing to pay a premium for them? Fair trade coffee or regular coffee? Do you agonize over that decision? If your answer is yes, you are part of a subset of consumers who prefer to buy socially responsible products. A few consumers, particularly in developed countries, […]

Filed Under: All Articles, Best Practice, Conversations, CSR, Environment, Know China, Marketing, Q&A, Social Good, Videos Tagged With: Ben and Jerry's, Clorox, Corporate Social responsibility, Fair Trade Coffee, Slider, Socially Responsible Products, Tom's of Maine

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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