Last time I discussed how important movie-release timing is to box office sales in the US and how studios play a game of “chicken” to obtain the choicest time slots. This time I talk about how differently things work in China. Last time I talked about how studios play a game of “chicken” when scheduling movie releases […]
China’s Movie Market: Screening for Gold
What are foreign production companies up against in the race to win in China, the world’s second-largest movie market? When Iron Man 3 hit screens in China, audiences were rather unimpressed by the four minutes of extra footage that was added especially for the domestic market. While some deemed the inclusion of an extra scene […]
Lost in Thailand: Revolutionizing China’s Movie Market
Lost in Thailand, a Chinese slapstick comedy, recently created a box office record of sorts. Released in China on December 12th, 2012, as a low-budget sequel to Lost on Journey, the film became an overnight success earning over $202.1 million in box office revenue. By January 1st, 2013, it earnt over RMB 1 billion, becoming […]
Romancing Hollywood
The US and China are trying to tie the knot with new film deals, but will politics and culture intervene? Would Die Hard still be a classic hit if Jet Li had played the lead role? Would it have made a difference if Spiderman had been set against the backdrop of the Great Wall? And could Zhang Ziyi have […]
Ready for the Big Screen: Chinese Movie Makers flourish in the lime-light
Bona Film Group chairman and CEO Yu Dong talks to CKGSB Knowledge about the potential of China’s film industry, future opportunities and prospects for international collaboration
