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Starbucks in China: A Matcha Latte and Mooncakes, Please

June 11, 2015 By Li Hui

The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image and also retention policies.

Filed Under: All Articles, Best Practice, Infographics, Know China, Retail, Strategy, Winning in China Tagged With: China Strategy, China-fication, Chinese Consumers, Localization, Slider, Starbucks

Ferrari in China: Turbo Brand

May 14, 2014 By Suzanne Edwards

In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is Ferrari tuning its China message? 2013 was not luxury’s finest year in China. The government shamed any and all ostentatious displays of wealth and decadence, and Chinese con­sumers are now backing off the luxury buying frenzy that […]

Filed Under: All Articles, Automobile Industry, Best Practice, Branding, C-Suite Interview, Consumers, Conversations, ExpertSpeak, Know China, Logistics, Manufacturing, Marketing Tagged With: Automobiles, China Strategy, Chinese Car Market, Chinese Market, Consumers, Edwin Fenech, Ferrari, Formula 1, Manufacturing, Rolls Royce, Slider

McDonald’s CSR experience in China

June 11, 2011 By CKGSB Knowledge

Corporate Social Responsibility (CSR) is a concept that an increasing number of foreign companies are focusing their attention on and taking steps to integrate it into their business practices in China, as it is believed that this is what their global consumers really care about. This is recognized as a solid opportunity to work with […]

Filed Under: 2011, All Articles, Best Practice, CSR, Know China, Social Good, Society, Strategy Tagged With: Bob Langert, Charity, China Strategy, Corporate Social responsibility, McDonald's, NGO

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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