The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image and also retention policies.
Ferrari in China: Turbo Brand
In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is Ferrari tuning its China message? 2013 was not luxury’s finest year in China. The government shamed any and all ostentatious displays of wealth and decadence, and Chinese consumers are now backing off the luxury buying frenzy that […]
McDonald’s CSR experience in China
Corporate Social Responsibility (CSR) is a concept that an increasing number of foreign companies are focusing their attention on and taking steps to integrate it into their business practices in China, as it is believed that this is what their global consumers really care about. This is recognized as a solid opportunity to work with […]
