Several Latin American countries suffer from acute income inequalities and extreme poverty. For governments, that poses a tricky question: how to lift hordes of people out of poverty? The Latin American experience shows that well-meaning government initiatives often don’t trickle down all the way to the poorest segments of society. Felipe Perez, professor at INCAE Business School, feels that the best way out of this is to rely on Bottom of the Pyramid initiatives that are seeded by the local population at the grassroots. If this were to happen, people who are part of the problem can also be part of the solution.
You are invited to download the June issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER STORY: The Future of Freemium: In light of the recent debate over whether WeChat should start charging its users, CKGSB Magazine takes a close look at the freemium model in which a company provides the bulk of its services […]
In the year 2002, C.K. Prahalad and Stuart Hart published a groundbreaking article in Strategy+Business magazine that introduced to the world the idea of the Bottom of the Pyramid (BOP). The idea, which says that the poor present a vast untapped business opportunity, and if companies serve the poor, they can help eradicate poverty and […]