Imagine when you walk in a shopping mall, a mobile advertisement pops up on your phone, giving you a coupon on exactly what you planned to buy. Or speaking to your friend about an interesting ad you saw on Facebook then discovering, to your surprise, that your friend is also interested in buying that exact product—that’s the beauty of well-designed marketing, thanks to big data. Professor Ghose at Stern Business School analyzes what consumers do with their smartphones and how businesses can tailor effective offers that occur at the optimal time, while also ensuring that information exchange is a healthy two-way street.
Companies are abandoning the age-old tradition of the annual performance review. What can possibly replace it
Cheetah Mobile CEO Sheng Fu on how the company became a big mobile app developer with global reach in just a few years and is thriving despite its free-to-use model. Chances are that unless you are in the mobile internet business, you may not have heard of Cheetah Mobile. The reason is simple: Cheetah Mobile, which was […]
How to extract the maximum value from your big data initiatives without falling into the hidden traps.
Big data promises to revolutionize the work of business and government, and China’s largest internet companies are leading the way
The success of businesses in the new subscription economy needs more sophistication, nuance and responsiveness.
Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in fashion. Here’s why.
Big data has made its way to China and has been eagerly adopted by the countryʼs tech giants. Does it stand to revolutionize business?
This week, mainland investors pushed the Hang Seng Index to a seven-year high; Alibaba’s Ant Financial launched a Big Data-based stock index; and Cloud Live Technology teetered close to a default.
CKGSB Professor Jack Chen on why the government should level the playing field in the Chinese retail industry