Xiaomi, once the most popular smartphone vendor in China, is showing signs of decline. Back in the day, Xiaomi broke the mold by offering a feature-rich phone at an impossibly low price point. Its unique marketing strategy and business model helped it to break online sales records. But soon others started copying Xiaomi’s strategy and the novelty wore off. The company has been slow to innovate. For phone buyers, Xiaomi ended up being a low-end phone: once they had enough money, they would upgrade to an Apple or Samsung. Today Xiaomi is quickly diversifying from phones to rice cookers and drones. But is that enough to come back to relevance?
French carmaker Renault has finally begun production in China after selling imported cars here for more than a decade. In February 2014, Renault signed a joint venture agreement with Dongfeng Motor Corporation. Carlos Ghosn, chairman and CEO of the Renault Group, once said that he hoped that Dongfeng Renault could get 3% of the Chinese market. Jacques Daniel, CEO of Dongfeng Renault, has his work cut out for him: the market is slowing down and rivals are already well-entrenched. In this interview Daniel explains how the company is adjusting its strategy for a slowing Chinese market, marketing to the Chinese consumer and the opportunity in electric vehicles.
As awareness increases, Chinese consumers are taking to electric vehicles. But just how evolved is the Chinese electric car industry?
Having finally brought its innovative technology here, Tesla China now faces the challenge of making it work in the worldʼs largest auto market.
The China statistics you need to know: from data on growth in R&D spending to flagging automobile sales and China’s precious metal exports.
A look at how Chinese outbound investment in auto is rising and how marquee brands like Volvo Cars and Manganese Bronze now belong to Chinese companies.
Infiniti, a relatively new entrant in China’s luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD, Infiniti China, talks of the company’s China strategy, competition with the German car makers, and the need to become a ‘social topic’ in China.
The Fall 2014 issue of CKGSB Knowledge is out! It has articles and interviews like: COVER STORY: Around the World: In a circuitous way, billions of dollars rely on an international game of legal cat and mouse. China’s top companies use variable interest entities, but now the Alibaba IPO is shining a light on this legal grey area. CHINA BY NUMBERS: From […]
This week, Mercedes-Benz faced an anti-monopoly probe; the Tesla China trademark episode finally came to an end; WeChat got new rules for news while Line and Kakao Talk got axed in China; Xiaomi edged ahead of Samsung; and Priceline invested in Ctrip. For the China Policy Wonks… The Chinese government made a lot of headlines this […]
Various cities across China are restricting new car purchases in an effort to curb pollution and traffic using either auctions or lotteries. Which of these two methods works better? In efforts to contain rapidly-escalating congestion and pollution, city governments across China are experimenting with numerous methods to pull cars off the road. Some of these […]