What industry incumbents can learn from the forces that guide market entry.
Samsung in China is not where it used to be. Can the South Korean electronics giant fend off domestic brands and Apple to stay at the top of China’s smartphone market? Until recently, South Korean tech giant Samsung Electronics has enjoyed the title of undisputed champion in China’s smartphone market since 2012, jamming retail channels […]
Domestic smartphone brands are gaining popularity in China’s less-developed markets, forcing foreign brands to question their approach It was a bitterly cold December morning in China’s capital, with only a few pedestrians meandering along the icy sidewalk, lacking any great sense of purpose or urgency. The Apple Store they passed wore a forlorn look, which […]