When you think of sports brands, there’s pretty much a 50% chance that it’s Adidas that comes to mind. This, after all, is the company that has provided the match ball for the FIFA World Cups, whose final is the most watched sporting event in the world, since 1970. But for all that, success in China hasn’t been a given, and at the turn of the decade Adidas found itself languishing in fourth place behind the likes of Nike and Li-Ning.
An underdog in an industry dominated by giants, sportswear brand Under Armour recently pulled off a growth miracle by increasing its quarterly revenues more than 20% in 21 consecutive quarters. The 19-year-old Baltimore, MD-based company surpassed its German competitor Adidas last year in sales in the US, only trailing Nike in the world’s largest sportswear market. And now Under Armour trying to replicate its success in global markets, especially China. What does it have going for it in the world’s second-largest consumer market?
The week that was: China’s manufacturing activity is still in contraction; US multinationals report robust growth in Chinese operations; and Fosun sets up $100 million venture capital arm in Silicon Valley. China April flash PMI still below 50 A sneak peak of China’s manufacturing activity in April by Markit and HSBC shows that the sector […]
This December, Peak Sport Products Co, a leading sportswear-maker and distributor in China, signed endorsement contacts with basketball players CJ Watson of the Chicago Bulls and Sam Young of the Memphis Grizzlies for a total of 12 National Basketball Association spokespersons. The company traces its roots to a start-up led by the 55-year-old Xu Jingnan […]