Chinese consumers have changed faster than consumers in probably any other market. Increasing exposure to international media and social media is changing the expectations of Chinese consumers. On top of that, the broad economic slowdown and brand saturation in China has ratcheted up competition to new levels as the days of easy money disappear. For both multinationals and Chinese companies, the changing market dynamics present challenges they have never seen before. In this interview, Torben Pheiffer, Managing Director of SapientNitro, China, explains how companies need to adapt their branding strategies.
Fosun Group, the largest private conglomerate in China, has been on what looks like a no holds-barred acquisition spree for a few years now. It controls the largest number of listed companies in China. It has invested in sectors as diverse as fashion, films and tourism outside China, whereas within China, the company relies heavily on its industrial operations. It is known for having a good relationship with the government, yet last year, Fosun’s founder suddenly disappeared to supposedly assist a graft investigation. How has Fosun scaled up? How do the acquisitions tie in with its business model? And will it realize its ambitions of becoming China’s Berkshire Hathaway?
Doing business in China has never been easy for foreign-owned companies, but Uber has largely managed to avoid conflict by operating as a separate Chinese subsidiary, Uber China, on the mainland. However, Uber China still faces many challenges: competing with Didi, not being profitable, and even worse, its business has always been riding on a government regulation fence. In a market that is as challenging, and competitive as China’s, the answer to winning over China’s smartphone users lies deeper than just competitive pricing or partnerships.
Greater China is now Apple’s number two market after North America, comprising 24% of its business. In October, Apple CEO Tim Cook told investors he expects Greater China will eventually become the company’s top global market. To be sure, Apple faces challenges in Greater China. Sales in the region rose 14% in the company’s first fiscal quarter ended December 26 to $18.4 billion, compared to 70% in the same period a year ago. In a January earnings call, Cook said Apple is starting to see “signs of economic softness” in Greater China. Does the tech giant have staying power in what is now its number two market?
At times controversial, China’s Anti-Monopoly Law is playing an increasingly important role in the country
Apple China is back in the reckoning; Walmart announces brave expansion plan and Alibaba gives the YunOS a renewed push.
Multinationals in China are coming under increased scrutiny due to allegations of tax evasion.
What does the prominence of successful business women, despite pressures from society and family, say about the glass ceiling in China?
This week, China’s factory activity improved a little even as factory employment figures slumped; Adobe announced its intention to shutter its China R&D center while other MNCs remain upbeat; and the Alibaba share price fell after last week’s spectacular IPO.
In China’s fast-changing business environment, multinational companies are finding it increasingly hard to compete with Chinese companies. Our experts offer strategy tips that will help MNCs navigate China’s business landscape. Multinational companies (MNCs) in China are finding it hard to navigate what is an increasingly rough terrain. The economy is slowing, the cost of doing business in China is rising, and to add […]