Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and lessons from local brands.
BMW China President and CEO Karsten Engel on how China became the company’s largest market globally, and how things are shaping up in the ‘New Normal’.
Subscription businesses date back to at least the 17th century. And today, quite suddenly, the subscription economy is back in fashion. Here’s why.
Social media can be a great tool for marketing in the moment. Also the worst.
Zhao Jihong, President of the Hangzhou-based high-end kitchen appliance maker Robam, believes that the future belongs to smart appliances.
Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a brand and keeping it fresh?
Uber China is going all out to woo customers with quirky promotions. Here’s how.
Online video platform LeTV believes its new smartphone can demolish competition. Is that too wild an ambition?
As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.
A look at China’s fast-changing market taxi app market, and how the two big rivals, Tencent-backed Didi Dache and Alibaba-backed Kuaidi Dache, are burning cash to outdo each other.