Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a brand and keeping it fresh?
Uber China is going all out to woo customers with quirky promotions. Here’s how.
Online video platform LeTV believes its new smartphone can demolish competition. Is that too wild an ambition?
As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.
A look at China’s fast-changing market taxi app market, and how the two big rivals, Tencent-backed Didi Dache and Alibaba-backed Kuaidi Dache, are burning cash to outdo each other.
In just about three years, Yidao Yongche has carved a niche for itself in China’s car rental market. And now it is going global.
The sharing economy has threatened traditional industries in the West in the last few years. Now it’s gaining a foothold in China.
Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.
University of Minnesota’s Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.
In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the underserved population in the hinterland, and now it wants to go global.