Drone maker DJI made drones, once a high-end toy for rich niche hobbyists, into a mainstream consumer product. Begun 10 years ago in a college dorm room, the company now controls 70% of the consumer drone market. Xu Huabin, Vice President of the Shenzhen-based tech firm, explains how the company’s product-driven philosophy helped the firm grow from a maker of model planes to become the world’s largest commercial unmanned aircraft manufacturer. He also discusses DJI’s future plans for diversification and industrialization—to go beyond only making drones with cameras to developing drones with industry-tailored features for diverse customers including engineers and farmers.
As people imagine the future of transportation, the first thing they think of is driverless cars. There are still many questions to consider, however, and not just at the level of personal safety. How will transportation networks adapt? What about laws and regulations? What will be the impact on logistics and employment? Many technology firms and automakers have had their prototypes, but none which could be commercialized for public use. Wu Gansha, a veteran engineer and former director of Intel Labs China, suggests a rapid way to commercialize driverless cars. He claims that the car produced by his startup will commercialize in two years.
Despite the periodic ferocity of China bears in recent years, Matthews Asia Investment Strategist Andy Rothman–who has been investing in consumer-facing companies in China for over 20 years–often refers to China as having the greatest consumer story. According to Rothman, this is not only because the real income (adjusted for inflation) in urban China has gone up by 120%, but also because Chinese people themselves are pretty optimistic about their futures. However, he also notes that one needs to be realistic: over the next ten years, real income growth is not going to be 130% and retail sales growth will continue to decelerate.
If you think ‘Made in China’ is always associated with cheap and low quality goods, think again. DJI—the first choice for any drone fan—is headquartered in Shenzhen and dominates 70% of the consumer drone market globally; Huawei, the telecommunication company that developed its first branded smartphone only five years ago, has already become the third largest player in the sector with a 9.4% market share worldwide, behind Samsung and Apple. In this interview, Doreen Wang, author of the BrandZ Top 30 Chinese Global Brand Builders report, makes sense of China’s “glocalized” brands and the bumpy roads they may face in the future.
Predicting China’s future is hard given its size, history and complexity of population, but it’s easy to share an opinion about the country—anybody can come in and say something about China, whether it’s news media or self-styled pundits. The cost of entry for having a view on China is so low that basically anybody can have one. The ongoing topic is the Chinese economy: bulls and bears have been arguing non-stop about the state of the economy. Damien Ma, Fellow of the Think Tank at the Chicago-based Paulson Institute, talks about how find the true signal in the noise, and discusses the less relevant factors one should dismiss.
After Chinese President Xi Jinping took a strong stand in support of globalization, a clear line was drawn between him and US President Donald Trump. But China and the US are not swapping roles, said Martin Wolf, the chief economics commentator at the Financial Times and a long-time observer of the Chinese economy. Wolf suggested that China, despite its rapid growth and maturing economy, remains a developing country and will not take on the mantle that the US has in the post-war era. “People don’t know what the true nature of the so-called ‘Trumponomics’ is,” said Wolf in his interview with us.
“Innovation” is difficult, yet the word itself is so overly used that the meaning of it has become hollow. Some people consider being “innovative” as being “lucky.” Yet for Clay Christensen, a business professor at Harvard, innovation is about finding the “jobs that need to be done” in our lives. In this interview with CKGSB Knowledge, he argues that companies should not take the task as akin to gambling. Instead, companies should adopt a more focused, process-oriented approach of finding the “jobs” that customers need to do in their lives, and then create products that make those jobs easier.
The Chinese internet industry has developed at an amazing speed with a number of tech firms becoming “unicorns” worldwide. A major force behind those fast-growing companies and young CEOs is the venture capital firms who play a crucial role in spotting and supporting innovative models. Over the past 10 years, VC has evolved from a non-mainstream form of finance to one of the hottest areas in the Middle Kingdom. Ramon Zeng, with a number of successful investments in “unicorns”, talks about his observation of the industry and what the next big trend will be.
China’s economic growth over the past few decades has impressed the world. But the world’s second largest economy now faces a difficult transformation: from relying on exports and investments to developing domestic demand. That’s not easy. Government-led stimulus is only a temporary solution and only looked reasonable in the first few years after the recent global financial crisis. In fact, the main problem facing the Chinese economy has been the weak demand in domestic market which manifested clearly in 2006, and became more obvious when growth slowed down.
In our increasingly fast-paced world, there is no room for companies to be complacent. To survive in the competitive marketplace long term, constant product innovation is a basic necessity. However, nearly three-quarters of new products either fall far short of their targets, or fail entirely. Not only that, businesses have become tolerant of this high failure rate to the point where it is treated as a given risk. But Georg Tacke, CEO of the global management and consulting firm Simon-Kucher & Partners, disagrees with this assumption and thinks the failing might be the result of a homegrown issue—from the initial design to end marketing.