Inspired by the unicorn WeWork in the US, Chinese entrepreneurs have been starting their own co-working spaces. And renting a spot in a co-working space has become a popular option for startups. At the end of 2015, there were over 16,000 of these co-working spaces in China. Are they being formed because of real customer demand or just inflated by a startup bubble? Can they really save cost? What’s their future? How do they differ from US co-working spaces? Read our interview with Mao Daqing, CEO of URwork, the largest co-working space in China in terms of scale, to find the answers.
Imagine when you walk in a shopping mall, a mobile advertisement pops up on your phone, giving you a coupon on exactly what you planned to buy. Or speaking to your friend about an interesting ad you saw on Facebook then discovering, to your surprise, that your friend is also interested in buying that exact product—that’s the beauty of well-designed marketing, thanks to big data. Professor Ghose at Stern Business School analyzes what consumers do with their smartphones and how businesses can tailor effective offers that occur at the optimal time, while also ensuring that information exchange is a healthy two-way street.
Central banking is not enough. While monetary policy did much to recover from the global financial crisis, its instruments have been largely exhausted and rendered ineffective. Low interest rates and quantitative easing may have kept the engine spinning, but are not pillars of sustainable economic policy. In China, there might still be scope for more monetary easing, but Mohamed El-Erian, chief economic advisor at financial services group Allianz and formerly at the helm of investment firm PIMCO, warns that, ‘‘China needs to avoid the trap that the advanced countries have fallen into, namely that of excessive prolonged reliance on central banks.’’
Three months after the Brexit vote, although some people are still in shock and refuse to take the result, most people have cooled and sat down to think about the opportunities it will bring and what to do next. In the interview with CKGSB Knowledge, Mark Pinner, Managing Director and Partner at Interel China, who has also worked for the British Conservative Party, analyses the changes it is bringing to UK-China relations from political and economic angle. Although we’ve known the referendum result, there will be prolonged period of uncertainty: are we going to have a ‘soft Brexit’ or a hard one?
“Sustainability is one of those issues that I am very passionate in, it is linked to my beliefs,” says Zhang Huaying, Coca-Cola’s VP for Sustainability in the Greater China, Korea region. She has been tasked with integrating the company’s Corporate Social Responsibility plans into day-to-day operations, taking it beyond just PR concerns. But how exactly does this work? And how is Coca-Cola’s CSR program structured differently to most companies? In this interview, Zhang talks to CKGSB Knowledge on how Coca-Cola practically implements sustainability programs in China, whether the issue is water sustainability or financial arrangements for helping out with responses to natural disasters.
Companies today are less enthusiastic about corporate strategy. Strategy as a way of thinking has become “a lost discipline”, as phrased by Roger Martin, former dean of the Rotman School of Management at the University of Toronto and where he still teaches. In this interview, he points out that having an “emergent strategy” does not mean “don’t have a strategy” and we should get away from strategy as planning. He also explains “integrative thinking” and “design thinking” and how to use them in daily lives and help decision-making.
With new innovations taking place every day, we have entered an era where industries and companies are increasingly at risk for disruption and job security is much less than it was in the past. One way to safeguard your professional life is to develop a strong reputation to fit in with the changing market. However building a public reputation is never easy: finding your uniqueness, how other people think of you and what to listen to can all become barriers to self-promotion. In this interview Dorie Clark, the author of two popular personal branding books, explains a step-by-step approach for individuals who are interested in creating their personal brand.
Yidao Yongche was the first car-hailing business in China. At first, the company was badly affected by opposition from local authorities—but later on was hit by the rise of Didi and Uber China, which became popular through subsidies and low prices. In July, Chinese authorities finally legalized car-hailing apps and stipulated that unfair competition, such as steep discounts and subsidies, should stop. So will Yidao seize the opportunity and grow? Zhou Hang, CEO and founder of Yidao, talks about his company and the future of the “internet of cars”.
Chinese consumers have changed faster than consumers in probably any other market. Increasing exposure to international media and social media is changing the expectations of Chinese consumers. On top of that, the broad economic slowdown and brand saturation in China has ratcheted up competition to new levels as the days of easy money disappear. For both multinationals and Chinese companies, the changing market dynamics present challenges they have never seen before. In this interview, Torben Pheiffer, Managing Director of SapientNitro, China, explains how companies need to adapt their branding strategies.
In the early 20th century, the world managed to halve the number of people living in extreme poverty, yet the income inequality problem continued to grow and even became the source of tension between regions. In this interview, Tony Atkinson, a professor at the London School of Economics, talks about facing up to one of the defining problems of our time in his book Inequality: What Can Be Done? Atkinson studied poverty and inequality over four decades. He believes that inequality can only be solved through a concerted global effort and offers his views on how China, as a relatively opaque country, can work with global forces to alleviate poverty.