Marketing is an important function at any time, but it’s perhaps most crucial for a company entering a hypergrowth phase. The product might be selling well, but can be killed by any number of missteps: create demand faster than you can fill orders, and the market may turn away from your brand, never to return. […]
Yihaodian Chairman Gang Yu on Crafting a Sophisticated e-Commerce Strategy
Some time in the middle of last year, subway commuters in Beijing and Shanghai stumbled across an interesting experiment–the walls of select stations had been turned into virtual supermarkets by Yihaodian, a Chinese online supermarket. All a commuter had to do was scan the QR codes of whatever he needed on the ‘virtual supermarket aisles’ […]
Yihaodian Chairman Gang Yu on e-Commerce in China
At last count, China had nearly 538 million internet users–a number that is growing everyday. Out of these 538 million, 194 million have shopped online. And this number is also growing everyday. As a result, e-commerce is one of the hottest sectors in China right now. The Chinese customer is demanding–and unforgiving–and competition between players […]
C-Suite Interview: Liang Xinjun, Vice-chairman and CEO, Fosun
The Fosun Group, a Shanghai-headquartered conglomerate, has diverse business interests ranging from insurance and healthcare, to retail, steel and mining. Founded in 1992, Fosun has already made it to the list of China’s top enterprises—in 2011, it ranked 81st among the top 500 enterprises in China ranked by Fortune. The group attributes its success […]
Henry Chesbrough on the Future of Open Innovation
Innovation communities will push the boundaries of Open Innovation, says Henry Chesbrough, the proponent of this revolutionary idea in management.
The High-Growth Conundrum: Q&A with the ‘Growth Guy’, Verne Harnish
All over China, leaders of fast-growing companies are asking themselves: how can we grow as fast as we need to without destroying our company? It’s a question Verne Harnish has been answering for years. Harnish is the CEO of Gazelles, a Virginia-headquartered executive education and coaching firm focused on advising fast-growing companies that hosts seminars […]
Interview with Johnny Kwan, Chairman, BASF Greater China – I
Few people know that BASF, the world’s largest chemical company headquartered in Ludwigshafen, Germany, has been involved with the Greater China region since 1885. Back then, it started selling chemical dyes to Imperial China. Today BASF’s China offerings have grown beyond dyes to a diversified portfolio including petrochemicals, inorganics, polymer dispersions, polyurethanes, coatings, construction chemicals […]
Charting a New Course
Vantone chairman Feng Lun on pioneering a new business model for China’s real estate industry With China’s real estate market in cool-off mode after over a year of policy-driven credit restrictions, it’s perhaps not surprising that one of the country’s most high-profile developers has been looking at new territories and new business models. Vantone, a […]
John Little: The man behind marketing science
John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management Science at MIT’s Sloan School of Management, is widely regarded as the founding father of marketing science. While he began his career in the field of operations research almost five decades ago, he eventually branched […]
The Thinker Interview: Marshall Goldsmith
Marshall Goldsmith’s brand of leadership appeals to everyone – from Fortune 500 CEOs to the lay man. What makes him so popular? At first glance, Marshall Goldsmith, a bald, sprightly man with icy blue eyes, a fringe of white hair and ears that stick out, looks like a pixie. He darts around the room with […]
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