Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.
Infiniti, a relatively new entrant in China’s luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD, Infiniti China, talks of the company’s China strategy, competition with the German car makers, and the need to become a ‘social topic’ in China.
InnoSpring CEO Xiao Wang discusses the role of the first US-China tech start-up accelerator in closing the gap between China and Silicon Valley. Earlier this month, Qihoo 360, a Chinese internet security company, launched a venture capital fund in Silicon Valley, joining other Chinese tech giants and conglomerates like Alibaba, Tencent and Fosun International in their search for start-ups […]
Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising, new sources of competition and more. Few publications have the kind of loyal readership that The Economist enjoys. Despite being more than 170 years old (it was first published in 1843), the magazine has continued […]
In the face of luxury push-back from China’s government and hyper competition for luxury car consumers, how is Ferrari tuning its China message? 2013 was not luxury’s finest year in China. The government shamed any and all ostentatious displays of wealth and decadence, and Chinese consumers are now backing off the luxury buying frenzy that […]
Patrick Horgan, Regional Director, North-East Asia, on how Rolls-Royce diversified in China. Unknown to many, China’s engagement with Rolls-Royce, the iconic British multinational company, goes back nearly a century. In 1919 the first airmail service between Beijing and Tianjin was powered by Rolls-Royce engines on a Handley Page aircraft. In 1963, Rolls-Royce sold Dart engines […]
Francis Hu, COO and CFO at 3M China, talks about the company’s ‘location management’ strategy and the opportunity in China’s push towards domestic consumption. The 3M Company, the American multinational giant that gave the world Post-it Notes and the Scotch-Brite scouring pads (and also adhesive tapes for Frank Gehry’s iconic Walt Disney Concert Hall in […]
Brian Gallagher, CEO of United Way Worldwide, on more meaningful philanthropy, and measuring the impact of and enforcing accountabilty in philanthropy projects. As a charitable organization, United Way Worldwide (UWW) enjoys two unique advantages: the benefit of scale, and the ability to organize and manage community impact projects locally. UWW, a 125-year-old institution now, is […]
Jingdong, China’s second-largest business-to-consumer (B2C) e-commerce site, recently went global. It debuted its English-language global site in October 2012. The company ships to 35 countries across the world, including places in Europe, Middle East, Africa and the Americas. Shi Tao, Vice President (Retail), Jingdong, hopes that in 2-3 years, the company will clock yearly revenues […]
Founded in 1981, the TCL Corporation is one of China’s largest consumer electronics groups. The group has been a pioneer in the globalization of Chinese companies. With the purchase of a majority stake in French television producer Thomson SA in 2003, TCL embarked on a globalization strategy which has allowed the company to become the […]