Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.
University of Minnesota’s Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty.
In a little over 10 years, Proya has become a leading domestic cosmetics brand in China by focusing on the underserved population in the hinterland, and now it wants to go global.
Infiniti, a relatively new entrant in China’s luxury automobile sector, is growing at a phenomenal pace. Daniel Kirchert, MD, Infiniti China, talks of the company’s China strategy, competition with the German car makers, and the need to become a ‘social topic’ in China.
Bill Fischer, author of Reinventing Giants, on how CEO Zhang Ruimin transformed Haier from a lumbering giant into the world’s largest white goods manufacturer—and a world-class brand. China has never been at the forefront of management innovation. Whenever you talk of management innovation, the companies that come to mind are GE, Procter and Gamble, Whole […]
Samsung in China is not where it used to be. Can the South Korean electronics giant fend off domestic brands and Apple to stay at the top of China’s smartphone market? Until recently, South Korean tech giant Samsung Electronics has enjoyed the title of undisputed champion in China’s smartphone market since 2012, jamming retail channels […]
Brand strategist Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands. Lenovo. Baidu. Alibaba. Huawei. Haier. Tencent. These are just some of the Chinese companies that have seen phenomenal growth over the past decade or so. But how many Chinese companies have really […]
Is Huawei’s global branding push enough to erase the memory of public blunders and herald the next step toward global success? It’s difficult to recall a case of more corporate schizophrenia in the past two years than that of Huawei, China’s largest maker of telecommunication network equipment. When Eric Xu, Huawei’s Executive Vice President and […]
Chris Stibbs, the new CEO of The Economist, on staying competitive in the fast-changing world of publishing, native advertising, new sources of competition and more. Few publications have the kind of loyal readership that The Economist enjoys. Despite being more than 170 years old (it was first published in 1843), the magazine has continued […]
Chinese automobile manufacturer BYD Auto has great expectations from the US market. Can it deliver? An interview with Stella Li, Senior Vice-President of BYD and CEO of BYD Motors, the company’s US arm. When Tesla CEO Elon Musk heard a Bloomberg reporter mentioning Chinese automaker BYD Auto as a Tesla competitor, he just laughed, three times. “Have you […]