An underdog in an industry dominated by giants, sportswear brand Under Armour recently pulled off a growth miracle by increasing its quarterly revenues more than 20% in 21 consecutive quarters. The 19-year-old Baltimore, MD-based company surpassed its German competitor Adidas last year in sales in the US, only trailing Nike in the world’s largest sportswear market. And now Under Armour trying to replicate its success in global markets, especially China. What does it have going for it in the world’s second-largest consumer market?
In China, LinkedIn is offering its tried and tested formula of professional networking with some unique twists.
BMW China President and CEO Karsten Engel on how China became the company’s largest market globally, and how things are shaping up in the ‘New Normal’.
Lenovo is trying to crack the Chinese smartphone market with ZUK, the erstwhile ShenQi. But has it really figured things out?
Social media can be a great tool for marketing in the moment. Also the worst.
Brands have lifecycles and as they lose their relevance, they fall by the wayside. What really goes into reviving a brand and keeping it fresh?
An increasing number of brands are finding it lucrative to woo the growing legions of Chinese tourists—both outside China and within.
In just about three years, Yidao Yongche has carved a niche for itself in China’s car rental market. And now it is going global.
Uber has plunged headlong into China’s immensely complex and hypercompetitive transportation and taxi app market. Can it win?
Tom Doctoroff, CEO, J. Walter Thompson Asia Pacific, on why marketers need to embrace the digital era without forgetting the fundamentals of traditional branding and marketing.