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In Search of the “China Way”: An Interview with Peter Cappelli

June 13, 2018 By Dominic Morgan

China is now home to many of the world’s largest and most dynamic private companies. But apart from a few exceptions such as Alibaba’s Jack Ma, little is known outside China about the intrepid entrepreneurs who built these business empires, often against astonishing odds. Professor Peter Cappelli at The Wharton School, University of Pennsylvania and author of Fortune Makers: The Leaders Creating China’s Great Global Companies, is trying to change that.

Filed Under: All Articles, Branding, C-Suite Interview, China, Entrepreneurship, Know China, Q&A Tagged With: #Interview, Chinese Company, Entrepreneurship

When Branding Meets Politics: Interview with Shaun Rein

March 19, 2018 By Dominic Morgan

One of the world’s most high-profile China experts, Shaun Rein made his name by highlighting new trends in the Chinese economy years before the Western media caught on. In 2012, his first book, The End of Cheap China, highlighted that China’s low-cost manufacturing miracle was coming to an end. Two years later, he correctly predicted the rise of a new generation of innovation-led Chinese companies in The End of Copycat China. In his third book, The War for China’s Wallet, he tells us that it has never been more critical for brands to understand the Chinese market.

Filed Under: All Articles, Branding, Conversations, Know China, Strategy Tagged With: Localization, Marketing

Can China Move Beyond Its Cheap Reputation?

June 5, 2017 By Yuanyuan Deng

If you think ‘Made in China’ is always associated with cheap and low quality goods, think again. DJI—the first choice for any drone fan—is headquartered in Shenzhen and dominates 70% of the consumer drone market globally; Huawei, the telecommunication company that developed its first branded smartphone only five years ago, has already become the third largest player in the sector with a 9.4% market share worldwide, behind Samsung and Apple. In this interview, Doreen Wang, author of the BrandZ Top 30 Chinese Global Brand Builders report, makes sense of China’s “glocalized” brands and the bumpy roads they may face in the future.

Filed Under: All Articles, Best Practice, Branding, Conversations, Marketing Tagged With: Branding, DJI, Huawei, Marketing

The Talking Cure: Storytelling As a Sales and Management Tool

December 12, 2016 By Bennett Voyles

Storytelling is one of the most important skills for leaders to learn, because their job is to gain trust, and to persuade and influence people. Today, a number of consultants offer services that teach storytelling to executives or help them develop stories for internal or external consumption. A good story is a memorable way to make a point. And by engaging the emotions, a story makes it easier to persuade or motivate the listener. Stories can fulfill several roles for an organization. Founders’ stories, for instance, can be especially useful in giving people a sense of their company’s identity and in shaping the company’s culture.

Filed Under: All Articles, Best Practice, Branding, Management, Talent Tagged With: corporate storytelling, storytelling in business

Dorie Clark on Defining Your Personal Brand

September 19, 2016 By Bennett Voyles

Define your personal brand and establish your public reputation

With new innovations taking place every day, we have entered an era where industries and companies are increasingly at risk for disruption and job security is much less than it was in the past. One way to safeguard your professional life is to develop a strong reputation to fit in with the changing market. However building a public reputation is never easy: finding your uniqueness, how other people think of you and what to listen to can all become barriers to self-promotion. In this interview Dorie Clark, the author of two popular personal branding books, explains a step-by-step approach for individuals who are interested in creating their personal brand.

Filed Under: All Articles, Branding, Conversations, Management, Q&A Tagged With: Conversation, Personal branding, Q&A, Shine and Rise series

VANCL: China’s Clothing Giant Stumbles Back From the Brink

September 12, 2016 By Yuanyuan Deng

VANCL China: The IPO is over. Can the company make a comeback?

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign brands doing well: Uniqlo currently holds 1.6% of the market for specialist apparel; and Danish company Bestseller Fashion Group China, which operates brands like Only, Jack & Jones and Vero Moda, is holding 2.3% of the market share. Where are the local apparel brands? VANCL, a Chinese ecommerce clothes retailer, is almost a forgotten name. It used to have a 4.5% market share in 2011, but its dream of IPO lie in ashes—how did the once mighty retailer become China’s diaosi (loser) brand?

Filed Under: All Articles, Branding, Consumers, eCommerce, Marketing Tagged With: Apparel, Chinese Consumers, Marketing, Online retail

Build Your Career and Build Your Personal Brand

August 31, 2016 By Bennett Voyles

In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which means that management has less time to get to know you and your capabilities. If you want to get ahead, coaches and other talent management experts say, you can’t wait for your boss to nurture you. Instead, you need to invest more time both developing your own capabilities and making sure decision-makers appreciate your talents and see your potential. How do you build your career and ensure you get the chances you deserve?

Filed Under: All Articles, Branding, Marketing Tagged With: Career, Personal branding, Shine and Rise series

Building a Brand Identity to Create a High-Value Company

August 29, 2016 By Bennett Voyles

Building a Brand Identity

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global study by Edelman, 48% of consumers said they won’t buy from a company they distrust but 37% said they will pay more for a product from a company they do trust. Unfortunately, becoming one of these admired companies is not easy. A great reputation doesn’t just appear by magic simply by behaving honorably and doing good work. So what facets are needed to build a respected corporate identity?

Filed Under: All Articles, Branding, Management, Marketing Tagged With: Branding, company culture, Competitive Advantage, Shine and Rise series

How to Create Your Product Differentiation Strategy

August 24, 2016 By Bennett Voyles

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain a competitive edge–especially when that product is more or less the same as everyone else’s. But companies with products caught in this trap have more options than they realize. Even if you can’t win by being the cheapest or the best, you don’t need to simply resign yourself to commodity status. Creating a consumer brand for the industrial commodity, branding the product in a way that makes it familiar to the users, and sometime even raising price can be a positive differentiator.

Filed Under: All Articles, Best Practice, Branding, Marketing Tagged With: Branding, Marketing, Shine and Rise series

Is Time Running Out For Luxury in China?

January 25, 2016 By Deng Yuanyuan and Li Hui

Luxury brands have never had it this bad in China. For most of them, China is no longer the cash cow it once was. Multiple reports suggest that the luxury retail business in China is shrinking. The top 10 global luxury brands as per Millward Brown’s latest BrandZ report—a list that includes names like Louis Vuitton, Hermes, Gucci and Chanel—saw 6% of their total brand valuation evaporate in 2015, and China is partly to be blamed. Already the likes of Louis Vuitton, Armani, Prada and Chanel have started shuttering stores in China. But all is not lost and luxury can still make a comeback in China.

Filed Under: All Articles, Branding, Consumers, eCommerce, Infographics, Know China Tagged With: Luxury Brands, luxury consumers, Luxury Goods

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Information, analysis, and interviews about the Chinese economy and doing business in China, from the people who know it best. Presented by the Cheung Kong Graduate School of Business, China's leading business school.


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