When the top two Chinese home appliances retailers, Gome and Suning gained a third of the consumer market for the home appliance industry, they probably never considered the possibility of any potential threats from smaller appliance retailers with fewer resources. But over the past seven years, the domination of the appliance market by these two […]
Baidu and CCTV: A crisis of confidence
“Are all search engine results for sale?” asked a Chinese web user after CCTV revealed in a number of reports that leading search engine Baidu.com mixed paid and unpaid search results. Brian Viard, professor of strategy and economics at CKGSB explains that this was perhaps revelatory news for inexperienced web users in China. In America, […]
Playing for keeps: Online gaming in China
Over the past decade, online gaming has boldly entered the heart of mainstream mainland entertainment. Parents who may have once chastised their children for spending too much time playing online have, themselves, become zealous fans of zombies and angry birds. “In North America, Europe, or Australia, if you tell people, ‘I’m a World of Warcraft […]
