Michael Zakkour, co-author of China’s Super Consumers, on what makes the Chinese consumer tick, brand loyalty, targeting and lessons from local brands.
American entrepreneurship rates are not that good right now. But is the picture as bleak as it is made out to be?
At times controversial, China’s Anti-Monopoly Law is playing an increasingly important role in the country
A proposed change to China’s foreign investment law could have big implications for foreign investors
The unlikely partnership of China and Hollywood is creating big blockbusters like Iron Man 3 and Furious 7. But why are such co-production arrangements necessary?
The success of Starbucks in China has to do with things beyond just coffee: localization of flavors, store formats, image and also retention policies.
Social media can be a great tool for marketing in the moment. Also the worst.
Penny Pritzker, US Secretary of Commerce, discusses the shape of the US-China trade relationship
Does China’s debt, which refuses to stop growing, threaten to take the show off the road?
The RMB exchange rate is caught between two powerful forces: the surging Dollar and China’s rising power.