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Li Yang, Assistant Professor of Marketing, CKGSB.
Digital Marketing and China’s Expanding Internet: Location-Based Services and the Mobile Internet

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million...

Professor Manchanda, Isadore and Leon Winkelman Professor of Marketing and Chair of Marketing at Stephen M. Ross School of Business discusses digital marketing trends. (Video)
Digital Marketing and China’s Expanding Internet: China’s Exploding Mobile Internet

In January 2013, China’s internet user base reached 564 million users. China’s smartphone users have also surpassed the 300 million...

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