Read previous post:
Hebei based Great Wall Motors is one of many Chinese brands venturing abroad.
Stepping Out: The Globalization Strategies of Chinese Companies

Chinese companies are globalizing on an unprecedented scale, but with mixed success. For the investors, it was all backwards. In...

David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing, Wharton School
Consumer Behavior 2.0

Wharton’s David Bell elaborates on the possible directions e-commerce in China could take in future. The rise of online shopping...