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David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing, Wharton School
Consumer Behavior 2.0

Wharton’s David Bell elaborates on the possible directions e-commerce in China could take in future. The rise of online shopping...

China's fourth-tier cities are burgeoning with MNC brands looking to break into these untapped markets.
China’s Fourth-Tier Cities: The Road Less Worn

China’s fourth-tier consumer markets come into their own. If you travel to China’s poorest fourth-tier-cities such as Jiangsu Province’s Taixing...