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Traditional Chinese medicine goes global: Beijing Tong Ren Tang's Chinese medicine dispensary in Haymarket, Sydney
Traditional Chinese Medicine: Business Blockbuster or False Fad?

Tong Ren Tang is a household name in China. The pharmacy specializing in traditional Chinese medicine (TCM) has been around...

Vincent Bastien, former CEO of Louis Vuitton, Professor of Marketing, HEC School of Management, Paris
Decoding Luxury Brand Management

What is luxury brand management all about? How do you define a luxury brand? Is it only about price? Or...