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Oded Netzer, Associate Professor at Columbia University, during his visit to CKGSB
Taking a Hard Look at Customer Relationship Management

"Big Data" is fast becoming an important asset for companies. Deciphering data can lead to many useful insights about consumers...

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The High-Growth Conundrum: Marketing at Hyperspeed

Marketing is an important function at any time, but it’s perhaps most crucial for a company entering a hypergrowth phase....