coca-cola

Coke’s Secret Formula: Cultural Equity

University of Minnesota's Carlos Torelli on how Coca-Cola and Elvis leveraged cultural equity to create brand loyalty. Why is Coke more popular than Pepsi? What explains Elvis Presley’s cult-like status? According to Carlos Torelli, Associate Professor of Marketing at University of Minnesota’s Carlson School of Management, both Coke and Elvis share a common attribute: strong cultural equity. According to Torelli, “Cultural equity is the knowledge that is culturally rooted that leads consumers to do something for the brand.” So a brand like Coke is viewed in a different light as compared to Pepsi. Coke is more rooted in cultural phenomena and discussions, and is hence more popular. … [Read More...]

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China Roundup: Alibaba Bonds; and the China-Australia FTA

This week, we saw the debut of Alibaba's bonds, the new China-Australia FTA, and China’s factory output shrank thanks to the APEC conference. Output shrank because of APEC? Beijing’s effort to clean … [Read More...]

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Easing monetary policy won’t save China’s industrial economy

China’s economy is facing headwinds, but is easing monetary policy going to reverse the momentum? For many China analysts, that seems to be … [Read More...]

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Chinese Outbound Investment in Technology: Bits, Bytes, and All Things Tech

Our infographic series on Chinese Outbound Investment is back this week. Previously we explored China’s outbound investment in the real estate, … [Read More...]

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Renewable Energy in China: Finding Green Profits

Is renewable energy in China a good investment option? We look at which of China's green investment areas offers the best return. In 2013, China … [Read More...]

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China roundup: APEC agreements; Alibaba’s Single’s Day Sale Booty; and a New Bankruptcy Law

This week, the much awaited APEC conference came to a close, Alibaba netted more than $9.3 billion in Single's Day sales; and Xiaomi announced its … [Read More...]

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The Lure—and Risks—of Emerging Market Bonds

As the global economy looks to emerging markets for growth, investors rush in for the high yields of emerging market bonds. But what about the … [Read More...]

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Robots in China: The Bot Connection

How the growing use of robots in China will impact different sectors of the economy, as well as the country’s robot makers. Itʼs a well-depicted … [Read More...]

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Soccer in China: A World Apart

People are taking to soccer in China, but is it just a passing fad or a phenomena that's here to stay? Itʼs 4.30am on a July weekday morning at … [Read More...]

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China Roundup: China’s Manufacturing Activity Gathers Steam and the Alibaba Results

This week, the HSBC PMI showed an uptick in China’s manufacturing activity; news of the possibility of an RMB clearing house in Toronto made waves; … [Read More...]

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Growing Appetite: Chinese Outbound Investment in Food and Beverage

Following the previous three infographics which highlighted Chinese outbound investment in the real estate, automotive and energy sectors, this week, … [Read More...]

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How Proya Built a Cosmetics Brand By Betting on China’s Lower-Tier Cities

In a little over 10 years, Proya has become a leading domestic cosmetics brand through a smart strategy of focusing on the underserved population in … [Read More...]

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Busted! China’s Real Estate Bubble and Other China Myths

Carnegie Endowment’s Yukon Huang offers a new perspective and demystifies some popular notions about China, such as fears about the real estate … [Read More...]

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Plague Management for Dummies: Lessons from the Ebola pandemic

The Ebola pandemic has exposed our vulnerability and lack of preparedness to deal with disaster. What can we learn from our mistakes? A pandemic is … [Read More...]

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China Roundup: Alibaba Share Price Touches New High and Lenovo Completes Motorola Mobility Buyout

This week, Xiaomi was officially crowned the world’s third-largest smartphone maker but news of Lenovo completing its buyout of Motorola Mobility is … [Read More...]

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Chinese Outbound Investment in Energy: Powering China

In the last two weeks, we took a close look at Chinese outbound investment in real estate and automobiles. This week, we turn the spotlight on the … [Read More...]

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The Variable Interest Entity seems like a “Deliberate Nod and Wink”

Michael Brennan, a renowned academic in the field of finance, on the variable interest entity structure, China’s capital markets and the … [Read More...]